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Drop your Creative
Drag & drop or click to test your ad against LI Carousel overlays.
Overlay Toggles
Quick Specs
Ratio1 / 1
Resolution1080 × 1080 per card
How does the LinkedIn Carousel safe overlay work?
LinkedIn Carousels stack 2–10 swipeable cards inside the professional feed. Unlike a single image, each card in a carousel carries a persistent headline overlay and the deck features card indicator dots at the bottom. Because users swipe horizontally, the bottom 16% of each card is a "high-conflict" zone where your creative competes with both the headline strip and the dot pagination.
LI Carousel safe-overlay best practices
The First Card Hook: Card 1 must hook the user in under 1.5 seconds. Data shows that most users never swipe to card 2 unless the first card promises immediate value.
Visual Consistency: Use one consistent template throughout the carousel. "Swipe-fatigue" is real, and if your cards drift visually, CTR can drop by up to 30% as users lose interest in the narrative.
Short Headlines: Each per-card headline is capped at 45 characters. Write CTA-style fragments (e.g., "Step 1: Research") rather than full sentences that will be truncated.
Logo Placement: The bottom 16% is strictly off-limits for logos or faces. Keep all critical branding in the top 30% of the card for maximum visibility.
The Psychology of the Swipe: Engaging the Professional
LinkedIn users are looking for insights, data, and professional growth. To use your safe overlays effectively:
The Progress Indicator: Don't rely on LinkedIn's tiny dots to show progress. Use your own visual cues (like an arrow or a "1 of 5" tag) in the top right "Safe Overlay" to encourage the next swipe.
Sequential Storytelling: Design your cards so that they lead into each other. A partial image on the right edge of Card 1 (within the 5% side margin) can act as a powerful visual nudge to swipe.
High-Contrast Text: Since LinkedIn's feed is professional and clean, use high-contrast typography within your safe overlays to ensure your message doesn't get lost in the "sea of gray."
Sequential Storytelling Safe Overlays
When designing a narrative across multiple cards, remember:
The "Middle 70%": This is your main stage. Each card should have its own "mini-hero" element centered here.
The Transition Margin: Keep the left and right 5% of each card clear of critical text. This area is where the "swipe transition" occurs, and content here can appear distorted or cropped during the animation.
Technical Specifications for LinkedIn Carousel
Card Count: 2 to 10 cards. 5-7 cards is the "sweet spot" for performance.
Aspect Ratio: 1:1 (Square) is required.
Resolution: 1080 x 1080 pixels per card.
File Format: JPG, PNG, or non-animated GIF.
File Size: Maximum of 10MB per image.
Frequently asked questions
What is the LinkedIn Carousel safe overlay?
Reserve an 8% inset on every card — the bottom 16% of each card is overlaid by the per-card headline and pagination dots. Plan key visuals for the central 70% of the card.
How many cards should I use?
5–7 cards consistently outperform shorter and longer decks. Professional audiences prefer depth over a quick 2-card blurb, but drop-off after card 7 is usually steep.
